I worked on a program that Dave and Buster's was launching during the summer months. My main goal was to engage and attract individuals from the New York market to attend the event taking place throughout various locations in New York. It was a difficult task to secure media, as well as getting them interested in going to this free event. I was solely responsible for the New York market and successfully obtained a higher number of people interested, and a higher number of secured media previews than the previous year.
This project outlines media outlets within the Region of Waterloo. As well, there are three institutional assessments done on two radio stations and one newspaper within the region.