Social Media
During my time at TrojanOne I was responsible for various social media outlets. I was responsible for the TrojanOne Twitter account, aspects of the BMO Soccer Twitter account, the Canadian Sponsorship Forum account and I also created some content for Hot Wheels Canada.
I was responsible for running a BMO Soccer Twitter contest each week. The contest ran corresponding to the Toronto FC, Vancouver Whitecaps and Montreal Impact teams. A draw would be done for each home game that each of the teams played. Once the contest had ended I would accumulate all the valid entries. Once the winner and alternatives were selected I would reach out and ensure they understood the rules and regulations of the contest. The tickets were given to them and a guest on game day.
The following are examples of content written for the various Twitter accounts.
I was responsible for running a BMO Soccer Twitter contest each week. The contest ran corresponding to the Toronto FC, Vancouver Whitecaps and Montreal Impact teams. A draw would be done for each home game that each of the teams played. Once the contest had ended I would accumulate all the valid entries. Once the winner and alternatives were selected I would reach out and ensure they understood the rules and regulations of the contest. The tickets were given to them and a guest on game day.
The following are examples of content written for the various Twitter accounts.
The Waterloo Minor Soccer Club has taken our tactics and implemented them effectively drive registration numbers up from previous years. One of our main tactics was to leverage their social media presence by using Twitter and Facebook as conversation platforms for people to interact with the organization.
It seems as though they have really made a change in their activity on Twitter since the start of this strategic campaign.
"Social media isn't the end-all-be-all, but if offers marketers unparalleled opportunity to participate in relevant ways. It also provides a launchpad for other marketing tactics. Social media is not an island. It's a high-power engine on the larger marketing ship."- Mat Dickman, technomarketer.typepad.com