Marketing & Advertising
For this project we were put into groups and given a topic to research and present. We were given the topic of food and nutrition. Having worked at Loblaw Companies Limited for many years we decided to look at President's Choice products and how they are advertised to the public. We also looked at what they could improve on in the future to build more awareness of their Blue Menu brand. As a group we came up with an Integrated Marketing Communication Plan.
The Challenges faced in this particular project were gathering information about competitors and specific numbers related to demographic trends and technology.
The Challenges faced in this particular project were gathering information about competitors and specific numbers related to demographic trends and technology.
PC Blue Menu Market Background | |
File Size: | 159 kb |
File Type: | docx |
PC Blue Menu PowerPoint | |
File Size: | 1723 kb |
File Type: | pptx |
"Advertisers constantly invent cures to which there is no disease." -Author Unknown